Because Sex sells right?
Many of you may not know, but here at TPL we are passionate about supporting the involvement of females in all forms of sport, recreation and particularly adventure. Already, in our short time doing interviews with women and also as sponsors of events we see athletes battle every day to be appreciated for their insane talents and not their looks.
When female athletes have to pose naked to create interest in a products advertising campaign, where their male competitors are clothed (and idolised for their abilities) we really don't understand why someone thought it a good idea to have naked women at an event to promote the awesome achievements of our sportswomen? (see link). How is it that an event promoting women in sport doesn't see that?
With our Aussie girls dropping out of sport at unprecedented rates, we are doing them a huge disservice not showing them images of strong, athletic but normal women (all body types & ages) of which they can truly aspire. Our girls need to see there’s a real world out there, a world beyond the media, one where they’re not valued or devalued on looks alone. One where their unique talents, skills and expertise in their chosen field are sought more than their appearance.
Work with us! Help us do our bit to change the sports media landscape.
We want your stories, your photos, YOU the Aussie woman doing your thing.
We know everyone has a great story, we want to hear yours! Your story of inspiration, empowerment , adventure, struggle, effort and of course your success.
Work with us to share & tell the real stories that our future generation of girls desperately need to hear.
(The video below is a great display of how women can be portrayed in advertising in the media)