Whether you like it or not - you are marketing to a new breed of woman. Let us guide you through the simple shifts you can make to cut through the noise and spend your advertising dollar where it hits your mark!
The Travel Play Live woman is a highly engaged, astute buyer with decision making power and an adventurous heart. To her we are the experts in adventure. Furthermore, she connects with our magazine across multiple channels - print and digital, social media, events, travel and an online membership hub, all highly desirable vehicles to connect her with your brand.
The meaningful environment we have curated for her allows like minded businesses to cut through the clutter, reach a targeted demographic and create brand awareness through relationship building not only in the moment, but more importantly in the long term.
A beautifully designed niche women’s outdoor adventure lifestyle magazine
Which will present your product with a female target audience in mind. Your advertising won't miss the mark! We know her - we are her!
We are the voice of Australian Women’s Adventure, along with positioning ourselves as the first magazine in the country to include ‘body positivity as a part of our DNA.
Enabling you to get your products in front of women who trust and support our brand. We speak to her, we build relationships with her and give her positive reasons to buy.
A well designed, fully responsive website and active social media channels including a community hub
Converting readers to buyers, via great content , beautiful imagery and interactive campaigns.
A connection to the women leading the charge in the Australian women’s adventure arena
Means you get access to our women leaders, sports and adventure athletes, our ambassadors and content creators to showcase your brand.
An engaged and growing community, both on and offline
Get your products in front of women passionate about adventure and travel who are already primed to buy!
Niche your advertising spend to a market ready to buy
We provide a highly targeted female demographic who are ready to travel and seek active adventure and all that goes along with it.
Speak with us to discuss how we can help you tell your brands story to our captive female market. Our interactive campaigns, online cross-promotion via competitions and giveaways in conjunction with your print advertising are great ways to leverage your brand! Please contact either Lindsay Reed firstname.lastname@example.org or Kara Geyer email@example.com at The Media Hut for more details.
"Toyota has been called out for sexism after one of their advertisements at a ski resort suggested women are not as good at skiing as men. The banner for the Toyota Kluger that was on display at Thredbo, in New South Wales' Snowy Mountains, recommends the easiest 'green' runs for children, the 'blue' intermediate run for mums and the most difficult 'black' routes for dads." (source)