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Issue 9 - Spring.

Are you ready to discover the power of adventure?
 ISSUE 9
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What Does it Mean to be an Athlete? This Ad Gets it Right

What Does it Mean to be an Athlete? This Ad Gets it Right

If you think that being an athlete depends on your size, shape, age or ability you'll want to watch this video by reatil giant Target. Featuring teenage ballet dancer Lizzy Howell, among others, it is attempting to defy stereotypes and doing it well. While it might be easy for big brands to tap into zeitgeist topics and use them for their advantage, they may also have a big enough audience (and budget) to make a difference in viewer's perception.

Do you consider yourself to be an athlete? Does it even matter? Let us know in the comments!

Natural Exhilaration: New Book on How to Battle the Blues With Adventure

Natural Exhilaration: New Book on How to Battle the Blues With Adventure

Adventure Therapy: Dirty Girls Adventure Film Tour 2017!

Adventure Therapy: Dirty Girls Adventure Film Tour 2017!

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