So when I saw this today, I just about wet my pants with excitement.
This campaign for Bodyform is bloody brilliant. (yes Aussie pun intended)
Their press release is equally fantastic
And then there is their artwork - LOVE
Thank you to the brands and agencies who are getting this right.
I look forward to more companies getting the memo that women are freaking awesome & love to do ‘epic’ shit and are not fragile butterflies afraid of getting mud on their boots, twigs in their hair, climb mountains, cross oceans or get a little bloody in the pursuit of their dreams.
From tutus to two rounds in the ring, a woman in full flight is a beautiful thing.